For our viral advertisement I think that a short clip around 1 minute long would be ideal. My ideas are for a radio version is a deep male voice asking 'Would you kill for money?' and then details of the films name, director and date.
For a video/film I think we should show the loan shark sat at a desk asking the same question whilst looking straight into the camera, followed by a black screen with the films title appearing onto the black screen.
I think this would stick in the viewers mind and be short and simple as opposed to the complicated film.
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