Viral Advertising

Viral advertising

Viral advertising is a modern way in which films can be publicised and become familiar to their audience. There are many ways in which viral advertising can be used is through adverts, websites and videos. Different films go through extremes to advertise their new, upcoming films. A good example of this is batman, where a newspaper was created which was two sided. One side was a normal looking paper made by "Gothem news paper company" but the other side was made by the Mimes who are evil. This spin of a news paper advertises Batman well as people can get involved in the storyline and gives the audience a sense of reality.


An idea for our viral advert, would be a television advert that is similar to those that are already existing as real money lenders such as Wonga. These adverts all use the same techniques including close ups and voice overs. These voice overs add effect to the close up as these are usually just used to show facial expressions of people before they have lent the money and after. This is simple and would be easy for us to do in our own advertisement.

Furthermore, money lenders adverts are usually optimistic about lending money and portray it in a positive way instead of letting the audience know they are getting themselves in debt. They act as though the company works to suit the client and that they are in charge of the amount of money they lend and how long they have to pay it back. These adverts can be fairly long, but we plan to use this advertisement within our actual 5 minute film, so we would have to make it a little shorter.