Editing process for our viral advert

Editing Process

For our media project we have used viral advertising for a money loaning company for the Loan Shark. This advert is good because it works as a believable advert for money loaning however, the audience will research the loan company and this will create a marketing buzz.

To start with we imported the footage of our film to final cut. We have used 3 different shots and edited them continuously. We followed the sequence of an advert for "Quick Quid" where the advert starts with someone who is struggling, then they easily get the loan, then they are happy.

However, because our advert is for a twisted money loaning company we needed to make it look a little scary. So we used a shark to come along and eat the text. This makes the advert look more professional and goes with the theme of the loan shark. We did this by layering the shark over the top of the film and key framing the shark and text.

On the quick quid advert there is a logo in the top corner. So we used photo shop to create a logo for the loan shark. 

 Also on the "Quick Quid" advert there is a voice over that talks though the steps and how easy it is. We have used a zoom recorder for this.

Due to a new idea we have decided to swap the actors in the Loan advert because the main character Destiny played by Maddison Brown is in the Loan advert. So the new idea was to put the advert on the film and have Destiny watch it but she would then be watching herself. So we are re-shotting 3 scenes and swapping them on the final cut.