Research Into Film Poster

Research Into a Film Poster

Film posters are a really important aspect of advertising a new film. Our film would need to have a poster that stands out to our audience and shows our film as positively as it can. As our film is a drama, I have looked into other film posters that have the same genre and what they include in order to promote the film in the best way possible.

The first thing I noticed about all Drama film posters is that most of them have the main character and their facial expression as the main image. For example :

These posters are all simple and have the same layout. The main character being the main image, the title of the film at the bottom or in one of the corners and then the casting underneath. This could help us to create our own film poster as we know that we should keep it simple, with not too much font and let the characters facial expression tell the story.

The film poster I chose to annotate is this one:

This film poster still looks at the main character as the main image, but adds the male character holding her face as though he is comforting her. I believe that this idea could be included in our film as the Loan Shark is also a main character and is apart of the plot. This poster gave me the idea of having Destiny looking at the letter and the Loan Shark peering over her staring at the letter also. This would give the impression that the Loan Shark is in charge and has power over Destiny. 

Furthermore, the bold title stands out as though it is important. Our film title is 'Greed' and would also look good in bold. The audience would read it and wonder what the main character is 'greedy' for.  This would also match with the facial expression of the main character and may influence the audience to want to watch the film.

Drama posters always have the same advertisements on their film posters. For example, they say that newspapers have rated them or have said certain things about them. This film poster clarifies that this film has the same director as another film. This may influence the audience to watch the film if they enjoyed the other films the director, directed. We could use this within our film as the same director, directed the 2 minute film we made last year.

Also, we could use advertisements such as : 

If the audience of our film also enjoyed 'The rolling stones" or read the Entertainment Weekly, they would listen to their positive feedback of the film and want to go see it just because this specific person or film have said it is a must watch.

Furthermore, catch phrases such as this will make people want to watch it if they appreciate crimes. We could add this to our film poster and say that ours is a drama.