Production Day List

Day 1-
Location- college
Script page 2-4
Camera, Tripod
Actors- Billy and Maddy
Props- Cups and menu

Day 2-
Location- Park
Script page -1
Camera, Tripod
Actors- Maddy and Autumn
Props- business card
Safety- Coats may be needed

Day 3-
Location- Maddy's house and outside and park
Script page 4-5
camera and tripod
Actors- Maddy and Beth
Props- Letter, business card, car, loan money leaflet

Day 4-
Location- Alhambra tunnels
Script page- 3
Camera and tripod
Actors- Maddy
Props- work uniform, phone and leaflets

Company Logo For Viral Advert

For out viral ad we needed a company logo so I used Photoshop to edit a shark text. I changed the colour scheme, cut out the image and added text. This logo is simple, easy to read and will stand out the screen when we film Destiny watching the advert and calling the Loan Shark.

Production Diary

In production of filming we have completed:

•  Conversation between the Loan shark and Destiny
• The two jogging scenes (Conversation between Maddy and Destiny, lending money and giving it back)
•  Viral advert

Viral Advert Story Board

Radio Trailer Research

Radio Trailer Research

Conventions:

• Voiceover - hints of sounds and lines from the film
• Information about where the film will be shown/available from and the certificate of the film
• A slogan/motto for the film
• Sound effects if needed

Purpose:

• Its purpose is the persuade the audience to go and watch and/or buy the film. 

An advertisement needs to be played on a particular station depending on the audience, for example a radio trailer for our film wouldn't be played on a classical station or one aimed at the older adult or a young child.

Title Sequence Analysis

http://prezi.com/iwv6fbjupxk0/?utm_campaign=share&utm_medium=copy

Loan Shark Character Profile

 

Name: Mr Shark
Age: 40
Occupation: Money lender/entrepreneur
Hair colour: Blonde
Personality: Creepy, intimidating.
Played by: Billy Marsden

In the film Mr Shark is the loan shark/money lender that Destiny meets in the restaurant. In the beginning of the film he has a very false personality of been generous, kind and caring, asking her if she's ok and being friendly leading Destiny into falling for his deadly plot. He gives her the money however sends her the files of who to kill - herself. He is a very dark, creepy young man who is not a good person to get involved with.

Location Change

Location change

Since we cannot film in the local theatre we have decided to film in an office at college. This is easier and we can personalise it to look as we would like. We have decided to bring in books and desk accessories for the desk that the loan shark will sit on. Although we were hoping for an old fashioned desk and room, we believe the blank canvas of the college office will work fine.

Desk accessories we may bring in:

Storyboard

New Script

Influences

Influences

The influences for our film was Black Button, The Purge, The Box and Angel Heart. 

Black Button - The film centers around a classic hypothetical and moral quandary; lost and confused in a stark white room the main character, Mr. Roberts, is offered ten million dollars by a mysterious older gentleman to push a black button. The catch? If he does, someone, somewhere will die. This premise sets the stage for a provocative conversation between the two as they discuss the implications of such a choice.  

http://www.shortoftheweek.com/2007/08/05/black-button/

The Purge - The Purge is a 2013 American science fiction thriller film directed and written by James DeMonaco. Starring Ethan Hawke and Lena Headey, the film is set in the year 2022 when the United States has become "a nation reborn", with crime and unemployment rates hitting an all-time low, due to the government having instituted an annual 12-hour period called "the Purge" during which all criminal activity (including murder, theft, and rape) becomes legal. The only rules during the Purge is that government officials of "ranking 10 or higher" must remain unharmed and usage of weaponry above "Class 4" (such as WMDs) is forbidden. The Purge is designed to act as a catharsis for the American people, so that they may vent all negative emotions and repressed urges however and on whomever they desire. The idea of The Purge is very similar to the Krypteia tradition every autumn of ancient Sparta.

http://en.wikipedia.org/wiki/The_Purge

The Box - The Box is a 2009 American psychological horror film based on the 1970 short story "Button, Button" by Richard Matheson, which was previously adapted into an episode of the 1980s iteration of The Twilight Zone. The film is written and directed by Richard Kelly and stars Cameron Diaz and James Marsden as a couple who receive a box from a mysterious man played by Frank Langella who offers them one million dollars if they press the button sealed within the dome on top of the box. However once the button has been pushed someone, somewhere, will die.

http://en.wikipedia.org/wiki/The_Box_(2009_film)

Angel Heart - Angel Heart is a 1987 American psychological horror film written and directed by Alan Parker, and starring Mickey Rourke,Robert De Niro, and Lisa Bonet. The film is adapted from the novel Falling Angel by William Hjortsberg, and is generally faithful to the novel with the exceptions being the introduction of a child of Epiphany Proudfoot conceived at a voodoo ceremony by "a devil", and that the novel never leaves New York City, whereas much of the action of the film occurs in New Orleans.

A highly atmospheric film, Angel Heart combines elements of film noir, hard-boiled detective stories and horror.

http://en.wikipedia.org/wiki/Angel_Heart

All four films ideas and techniques have contributed to our film.

Mainly the ideas of people killing for money, temptation and self greed.

Our character of the loan shark is a modern and nowadays take on the judge that is seen in Black Button.

Our plot of her having to kill herself is based on that in Angel Heart where he is hired to kill himself but he doesn't know it. 

Music/sound

Just about every film has all 4 different music/sound features: Ambient sounds, non-diegetic, diegetic, soundtracks.
Ambient sounds- sounds that are natural in the film such as bird tweeting, wind and rain. In Matilda there is an ambient sound of wind. And in the Notebook the rain sound is ambient

Non Diegetic sound- this is where the sound is put into the film during production. This can be a Voice Over, sound track or fake ambient sounds. This is heard a lot in Dr.Seuss book inspired films. This is an example from The Grinch. 

Diegetic sounds- These are sounds that are already in the film. These can be natural ambient sounds, dialogue and music that is being played in the film. In Angus Thongs and Perfect snogging. The music is already in the film but then becomes non-diegetic by being used as a sound bridge.

Soundtracks- This is non-diegetic music. They are normally music to sum-up a problem or scenario.



http://www.slideshare.net/longroadmedia/glossary-sound-and-music-in-film

Film poster

Film posters are a big influence on marketing and advertising a film. One poster I want to look at in detail is "The Box". This film poster is a good example because the storyline is similar to ours. We can use this evaluation to give us some ideas for our film poster.

Title squeance

Title sequences

Possible distributor

The distribution company I have chosen is Future Shorts.
I think that they would be suitable as the specialise in the distribution of original, short films.
They would be a lot better than a larger company as they have experience and knowledge of what distribution methods work.

http://www.futureshorts.com/htmlViewer.php?id=15

Individual analysis of a title sequence + screenshots + links

I have chosen to look at the title sequences of similar short films, this allows me to see the techniques used that we could take into consideration when we are creating ours. 

The first title sequence i looked at was for 'Black Button' 

http://www.youtube.com/watch?v=QrKnhOJ-R80

This is the first shot is the first thing that pops on the screen it says: GOD WILL NOT SUFFER YOU TO BE TEMPTED ABOVE THAT YE ARE ABLE. In black capital blurred font on a simple plain white background. 

 The second shot stays the same as the first shot, however after a big ben style clock sound dings then the second paragraph appears in the same style. It says: BUT WILL THE THE TEMPTATION ALSO MAKE WAY TO ESCAPE.

 Then the quote is completed with the name at the bottom right corner which also appeared after the dinging sound.









The first three shots make up a quote taken from the bible Corithian 10:13. It means that no temptation has overcome you only that what is common to mankind, god is faithful and he will not allow to to become tempted beyond what you can cope with, but when you are tempted he will provide a way so that you can cope it.
This links to Black Button as the judge tries tempting him into pressing the button for money.
This links to our film as the loan shark tries to tempt her into killing someone for money.
http://www.biblegateway.com/passage/?search=1+Corinthians+10%3A13

The title of the film starts to fade in.

 The title of the film becomes clear again in a similar font but larger and bolder.

It then cuts to a shot of the judge and the film starts. 

Production Schedule

Elliptical Editing

Emailing Local Theatre

Due to one of our film scenes being in an old office we have asked the local theatre if we can use their facilities.

Changes

Video Questionnaire-Changes?

We have changed the target audience for the film. As most people are expecting the film to be a certificate 15, we should aim our film to 15+. Also we have decided to make the film a bit more Mystery as the audience questionnaire showed that people expected it.

Shot List

Risk Assessment location - Park

Research into film poster

1. Attention – jump out from the wall.

If there’s one simple sales formula that everyone in a performance-based position should know, it’s AIDA. The four-step formula – attention, interest, desire, and action – has been used as the basis of thousands of successful movie advertising campaigns.

The first step, and the one most important for designers, is attention – grabbing the attention of passers-by and encouraging them to look.

The film poster can be different it can vary from character photos to a logo to just a film title. All that the film poster needs to do is to grab attention. 

The hangover uses the poster range of character profiles with a quote from the film. This shows the audience the comedy of the film and some of the plot.

2. Iconography – showing without telling.

They use imagery, whether a close-up of a character or item that’s a major plot point, or a simple graphic, to establish the film’s plot. Combined with an eye-grabbing design, this can be an incredibly effective way to gain attention and create interest at once.

The Jennifer's body poster is quite close to image from True Blood as the film is about a vampire parody. The poster can grab attention from True Blood audiences which would increase the films audience range. 

It uses tactics honed in on by advertisers over the decades – sex appeal, contrast, and spacing – to grab your attention.

At the same time, it also gives a glimpse into what the film is about. This allows it to market to casual observers and horror fans at once, all through imagery.

3. Interest – create an incentive to see the film.

Some films use simple imagery to give away some type of storyline. The Inception poster below, shows viewers part of a scene. Leonardo looks alone and lost. This means that the story could have a twist which will create audience suspense. 

4. Appeal – create desire with fans and non-fans alike.

Look at the Inglourious Basterds poster above. It’s made by one of the world’s most celebrated and well-known film directors,yet it barely states his involvement on its promotional poster. Another example but a good example of putting fans first is film posters like Dark Knight by just using the Dark Knight Logo.

5. Style – a look that’s consistent with the film.

Whether you’re marketing an art film or a blockbuster, style matters. Some of the most memorable film posters out there have used bold, unique artistic styles to their advantage.

What separates these posters from their ineffective art-for-art’s-sake rivals is that they’re consistent with style, in both the movie’s promotional materials and throughout the film itself.

The poster for Watchmen above is a classic example of this technique succeeding. Since it uses an instantly recognizable comic book style, it grabs the attention of fans of the book.

It’s accurate too, using the same type of stylized imagery as the film itself. This consistency means that it isn’t just a great theater-based marketing tool, but a recognizable image for DVD and other releases.

6. Lasting Appeal – a look that suits other formats.

Here’s the danger in getting too ‘arty’ and delicate with your film poster: it’s eventually, after release and theater shows, going to be shrunk to a fraction of its original size for the DVD release.

While a growing number of films now use different designs for their DVD cover than their in-theater promo posters, most of the classics and high-budget blockbusters still use the same poster for both.

Jurassic Park  do this as they use the poster and DVD cover for the same image. In my opinion this also works on another level of suspense for audiences as the image doesn't give much away. 

7. Recognizability – if it’s a sequel, make it obvious.

From time to time, the entire box office seems to be made up of sequels.

There’s a good reason for it too – some of the most financially dependable films are sequels to successful franchises.

From films that dominated both the commercial world and the awards scene to purely commercial releases, few films can guarantee studios income like a good sequel.

That’s why sequel posters tend to be highly related to the first release, generally with a giant title in the top third of the canvas and instantly recognizable imagery throughout it.

The Godfather and the two sequels in the franchise are a great example – all three use the same style and design, using the critical and commercial success of the previous films in the franchise to draw in would-be viewers.

(http://www.webdesignerdepot.com/2011/02/7-elements-of-a-great-movie-poster-design/ 03/11/13)